Clever Ikea ad treats print as a new technology: ‘Experience the power of a bookbook™’

"At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas."

A very clever ad campaign.

[Video Link, thanks Ken Snider!]

http://ift.tt/eA8V8J

Source: Boing Boing http://ift.tt/1puWTcc

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