Loud TV commercials will get quieter starting next June

Exchange People

Binging on Mad Men via Netflix or Blu-ray has a few advantages over watching the show when it broadcasts. Namely, not having to sit through commercials that jump higher in volume than anything heard in the halls of Sterling Cooper Draper Pryce. As spotted by The Hill, the FCC is hoping to change that last bit with an update to 2011’s Commercial Advertisement Litigation Mitigation (CALM) Act; the outfit recently ruled for further volume-fluctuation restrictions for certain TV ads. Starting June 4th next year, an improved loudness measurement algorithm will be implemented that should make watching TV a bit more pleasant. How? It won’t count the silent parts of an ad that can offset the commercial’s average volume measurement, thus bringing the overall audio level down — something that apparently hasn’t been done before. We can’t imagine that Harry Crane would be pleased by any of this.

[Image credit: Associated Press]

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Via: The Hill

Source: FCC (PDF)

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