Chartbeat’s Campaign IQ Dashboard Offers A Less Wonky Way Measure Native Ads

chartbeat Real-time analytics service Chartbeat has been banging the drum for the past few months about the need to focus less on clicks and more on attention, when it comes to measuring the success of content and especially ads. Now the company is moving further in that direction with the launch of a new tool called Campaign IQ. Chartbeat already launched native ad analytics earlier this year, but… Read More

http://ift.tt/1pqb4oR

Source: TechCrunch http://ift.tt/1n40K0q

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s