Rocket Internet launches EatFirst in London, ‘honest’ meals delivered to your door within 15 minutes

Germany-based technology incubator Rocket Internet has launched a new food delivery service for Londoners called EatFirst. The move comes four months after UK food delivery heavyweight JustEat floated with a £360 million IPO, but EatFirst is tackling the market from a slightly different angle. Available only in the centralized pocket of the City of London for now, EatFirst is being sold as a ‘mum’s meals in a flash’ service, focusing on ‘honest’ food. We all hate ‘dishonest’ food, right? For £7, EatFirst serves up freshly prepared lunch with “lightning-fast delivery” – we’re talking within 15 minutes of the order being…

This story continues at The Next Web

The post Rocket Internet launches EatFirst in London, ‘honest’ meals delivered to your door within 15 minutes appeared first on The Next Web.

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Source: The Next Web http://ift.tt/1nH0Nz5

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