ALS Association files trademark for Ice Bucket Challenge, but didn’t create campaign

This screengrab from the ALSA website shows a trademark symbol next to the phrase "Ice Bucket Challenge." ALSA has filed for protection over the phrase, though the nonprofit didn't create the campaign.

This screengrab from the ALSA website shows a trademark symbol next to the phrase "Ice Bucket Challenge." ALSA has filed for protection over the phrase, though the nonprofit didn’t create the campaign.

The Ice Bucket Challenge has raised almost 100 million dollars for the ALS Association of America. The non-profit did not create the viral campaign, but that didn’t stop it from filing for control of the use of that phrase with the US Patent and Trademark Office. Read the rest

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Source: Boing Boing http://ift.tt/1wKtFAe

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