Startup Marketing And How Emotion Drives Customer Action

Light Bulbs Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It’s time to start mapping out what creates a connection between you and your customer. Specifically, I am talking about driving customer actions by leveraging human emotion through the art of storytelling. Read More

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Source: TechCrunch http://ift.tt/1kWrAM9

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