Promiscuous media: News needs to go where the people are, not the other day way around

Media companies like BuzzFeed, NowThis News and Fusion are increasingly creating content that is designed to live on other apps and services rather than just including links to their websites. This promiscuous approach to media is a smart strategy in an increasingly crowded environment

Promiscuous media: News needs to go where the people are, not the other day way around originally published by Gigaom, © copyright 2014.

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Source: Gigaom http://ift.tt/YBDNvG

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