Lego wishes it invented Minecraft

"Minecraft is digital Lego," says Lego marketing director David Gram. "We only wish we had invented it." This is mentioned in about the same breath as the phrase "core brand beliefs," a concise reminder why they didn’t. http://ift.tt/eA8V8J

Source: Boing Boing http://ift.tt/1wcQs7e

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